What kind of media institution might distribute your media product and why?
Our film is a low budget independent film targeting a niche and defined target area. The types of distribution companies would be small independent companies such as Studio canal who distributed 'attack the block' or Pathe pictures international who distributed 'Adulthood'.
The content of the movies consisted of a low budget, actors who are yet to be established or well-known actors and the films didn’t really have any special effects opening it up to other markets or audiences. Just like our film these films may also skip the cinema stage and go straight to DVD to save money and increase their profit, as in a cinema they may not receive as many viewers and would have to pay cinemas to show their film and they would have to promote it further which would be difficult for companies on a tight budget.
The film may come straight to DVD and may be shown in art centres for the public to view, as you can see this is more local and is easier for a company to be able to target their audience with their budget as they have to advertise the film Having the film localised the advertising becomes a lot easier as the scale of promotion becomes a lot smaller and in the result a lot cheaper. They would promote such films on local channels e.g. in the UK it would be UK channels such as 'comedy central' or 'E4', this type of advertising would not cost much and they would also use radios and local billboards/posters.
Lastly the production of synergy products would not happen due to the tight budget and the with scale of the film, it just wouldn't be worth it.. The main reason for all of the examples above would the budget. The greater the budget the greater scale of the movie.
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